Enhancing Nutrition Practices of Tea Plantation Workers in Assam

The Change Designers in partnership with Global Alliance For Improved Nutrition (GAIN) are designing an innovative transmedia communication campaign  for improving demand and consumption of safe and nutritious foods by tea workers in Assam. The intervention aims at creating a New Nutrition Experience for tea plantation workers by designing a unique SBCC campaign, development of a sustainable and high impact strategy and mixes media communication materials.

The intervention uses a bottom-up approach integrated with Human Centered Design to develop an evidence-based, holistic SBCC intervention that addresses barriers, motivations, and aspirations of the target audience concerning nutrition, hygiene & health.

Global Alliance for Improved Nutrition