Why Indian Matchmaking “SPARKS” a need for Social and Behavior Change Communication

The hottest new topic on social media is Sima Aunty and her matchmaking skills. For the uninitiated, Netflix’s latest hit ‘Indian Matchmaking’, follows matchmaker Sima Taparia (“from Mumbai”), on her mission to find suitable partners for her mostly elite clientele from the US and India. Netizens flooded the internet with memes and opinion [...]
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